Like our partners, we share a joint ambition to
unlock and accelerate impact, scale and
sustainability of development.
Working closely with partners, we invest with a rare mix of resources, deep expertise and on-ground experience, shaping social equity, working across SDG goals.

Our Behavioural Sciences services help clients build scientifically-informed programmes, with a commitment to influencing and sustaining lasting behaviour change.

Catalyst Behavioural Sciences services specialise in:

  • Empirical-evidence-based strategies that initiate the adoption of new/positive behaviour

  • Technical support – guided by deep analysis and involving research, insights and trends – to support the ground-level implementation

  • Innovative tools and skills to help communities drive transformation

Some of the key services include:

  • Assessments – Community immersion workshops, Audience segmentation & insights, Understanding of the ecosystem

  • Package design and implementation support – for gateway behaviour change, tools, processes and capacity building

Some of the tools we use:

  • Predictive Behaviour Tools, like survival analysis

  • Game-based data collection tool

  • Audience insights and segmentation tool

  • Behaviour insights survey

Some key examples of our work in this area:

  • Social Norms hub – In partnership with UNICEF, CMS runs/manages the Social Norms hub as the secretariat, which promotes Social and Behavioural Change Communication and social norms work through six key Indian Universities

  • Changing behaviours and saving lives & money – Avahan Programme: applied behavioural sciences in 130,000 cohorts, achieving extraordinary results.

  • How financial goal setting affects health behaviour (and risk perception) – a study in partnership with Houston University, USA

  • Nutrition: Comprehensive programmatic assessment of intervention to improve dietary diversity – studies across states and value chains to assess, enhance and improve the programme’s impact in partnership with the Global Alliance for Improved Nutrition (GAIN)