Our Behavioural Sciences services combine the catalysts group’s knowledge and expertise with behavioral science research to help clients build scientifically-informed programmes, with a commitment to influencing and sustaining lasting behavior change.

Catalyst Behavioral Sciences services specialise in:

• Empirical-evidence-based strategies that initiate adoption of new/positive behaviour
• Technical support — guided by deep analysis and involving research, insights and trends — to ground-level implementation
• Innovative tools and skills to help communities transform themselves and their lives

With a view to minimise the learning curve for clients, Catalyst Behavioral Sciences services utilises behavior change communication strategies to improve working relationships and enhance efficiency. To capture, understand and accurately predict the behaviours of specific audience segments, it offers an array of products that make use of survey data, formative research, and evidence from behaviour science.

Some of the key services include:

• Assessments- Community immersion workshops, Audience segmentation & insights, Understanding of ecosystem
• Package design and implementation support – for gateway behaviour change, tools, processes and capacity building

Some of the tools we use:

• Predictive Behaviour Tools, like survival analysis
• Game-based data collection tool
• Audience insights and segmentation tool
• Behaviour insights survey

Some key examples of our work in this area:

• Social Norms hub – In partnership with UNICEF, CMS runs/manages the Social Norms hub as the secretariat, which promotes Social and Behavioral Change Communication and social norms work through six key Indian Universities
• Changing behaviours and saving lives & money – Avahan Programme: applied behavioural sciences in 130,000 cohort, achieving extraordinary results.
• How financial goal setting affects health behaviour (and risk perception) – a study in partnership with Houston University, USA
• Nutrition: Comprehensive programmatic assessment of intervention to improve dietary diversity-studies across states and value chains to assess, enhance and improve the programme’s impact in partnership with Global Alliance for Improved Nutrition (GAIN)